Intense Hydration Shampoo

Some cleansers strip. Intense Hydration Shampoo doesn't. This is the second lather — the one that closes the cuticle while it cleans, the one that leaves your hair soft enough to detangle without a fight. Designed for the moment after the Peppermint Detox, or as a stand-alone gentle cleanse on the days you just need to reset without scrubbing. The formula leads with our hero ingredient trio: argan oil for slip and shine, vitamin C for scalp wellness and brightness, and honey oil for the kind of deep moisture that textured hair actually holds onto. Cocamidopropyl betaine — a coconut-derived cleanser — does the lifting without sulfates, which means no squeak, no tightness, no stripped feeling. The water beads down your strands instead of catching, and that's where detangling gets easy. Run your fingers through while the lather sits, and feel the difference. Intense Hydration is the everyday wash for textured crowns that need both moisture and movement. Curly, coily, locked, color-treated, transitioning, relaxed — this is the one shampoo on the shelf that handles all of those without picking favorites. Pair it with Moisture Rich Conditioner for the full moisture system, or with the 3-In-1 Leave In Treatment if you're heading into a wash-and-go. Sulfate-free, paraben-free, silicone-free. Crowned in Magic.